Cheese. It’s the centerpiece of most holiday gatherings, but how do you decide which cheeses go with what? The latest app from Cheeses of Europe provides inspiration, recipes, a store locator and even some cheese secrets to take the guesswork and confusion out of choosing, buying and serving cheese. Blair French author of Party Like a Pro says:
"The app provides a foolproof path to becoming an instant cheese connoisseur. You'll be entertaining in no time with confidence knowing this app is in your back pocket."
Wine & Beer Parings
In addition to detailed descriptions of the cheeses, their flavor profiles and links to recipes, there is also a pairing guide for each cheese. The handy app offers both wine and beer pairings with fromage. According to the “beer chef” Bruce Paton, “While wine and cheese pairings are spectacular, beer is also a great partner for many reasons. Beer and cheese are cut from the same cloth, both being the end products of fermentation.” He explains why some of the pairings in the app work so well, “Brie and Saison are both flavorful yet mild, so they form an excellent pairing. Fourme d’Ambert and Belgian Tripel, are both boldly flavored with matching intensity, so they make another good choice. Mimolette and Stout, are also highly flavorful, and the roasted flavors of the stout complement the intense nutty flavors of the cheese.”
Digital Cheese Plate Creator
Charles Duque, Managing Director of CNIEL, Americas points out another great feature of the app which helps with entertaining, the Cheese Plate Creator. “The app suggests four cheeses—one of each: mild, medium, bold and bleu—for your cheese plate. Visual representation of the cheeses helps to ensure a good variety that will be a hit with guests. Use the app to automatically create a selection or create your own, either way the app then enables you to easily share your cheese plate selections with friends and family.”
How do you pronounce fromage?
While most people know how to pronounce cheeses like Brie, Emmental and Feta, other cheeses can be trickier. Gordon Edgar, cheesemonger at Rainbow Grocery and author of several books about cheese has experienced firsthand the how some consumers struggle with pronouncing cheeses at the counter, he says, “It's easier to serve cheeses when you know how to actually pronounce their names correctly. No one wants to be made fun of for pronouncing Brillat Savarin like 'brillo pad' or adding a phantom extra 'n' to make Queso Manchego, 'Queso Manchengo'.” Consumers can use the audio guide in the app in order to learn how to properly pronounce over 60 different cheeses.
About the Cheeses of Europe
The Cheeses of Europe Marketing Campaign, orchestrated by Cniel (The French Dairy Inter-Branch Organization) and funded in part by the European Union, was designed to create awareness for the variety of European cheeses available in the US market and to suggest ways that American consumers can incorporate those cheeses into their diets, recipes and lifestyles. The campaign’s goal is to increase the appeal of European cheeses and strengthen their competitive position in the growing specialty cheese category.
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THE CONTENT OF THIS ADVERTISEMENT REPRESENTS THE AUTHOR’S POINT OF VIEW ONLY AND IS THE SOLE RESPONSIBILITY OF THE AUTHOR. THE EUROPEAN COMMISSION IS NOT RESPONSIBLE FOR ANY USE THAT MAY BE MADE OF THE INFORMATION CONTAINED THEREIN.