Food is fuel, and can help enhance performance for workday warriors and professional athletes alike. A healthy diet with protein packed cheese can help make it easier to power through the day as well as give the energy needed for work and play. Long days at the office and a tough tennis match have a lot in common.
Tennis and cheese? Not only do they both have roots in France, they are a perfect pairing. Charles Duque, Director, The French Dairy Board for the Americas says “Tennis fans are health conscious but also really enjoy foods across all categories - especially cheese.” And they are in luck, according to nutritionist Maryann Walsh, MFN, RD, CDE, who says, “Cheese can absolutely be a part of a healthy diet and can be enjoyed daily with portion control. Most cheeses are a good source of protein and low in carbohydrates, and yes, most cheeses contain some fat but sources of fat such as cheese fit into most healthy diets.”
In addition, according to nutritionist Katie Ferraro, MPH, RDN, CDE, “Cheese is a versatile food with an amazing array of nutrients. Cheese represents a wonderful way to consume high quality protein and it is a concentrated source of valuable minerals such as calcium, phosphorus and zinc.” Cheese naturally contains vitamin D as well as vitamin B12, which help to form red blood cells and support neurological function.
The Cheeses of Europe is the “Official Cheese Sponsor of the U.S. Open Series” through 2020 with a presence at each US Open Series event (usopenseries.com) allowing fans to taste and learn about the delicious world of cheeses from across Europe and how they are part of a healthy diet. On-site product sampling has featured 15+ premium European cheeses including Brie, Camembert, Emmental, Comté and Mimolette among others in the Winston Salem, Cincinnati, Atlanta and San Jose markets.
The Cheeses of Europe offers a free app, available on iOS and Android phones. New features include the addition of 20 thousand locations that were added to the point-of-sale store locator. Other features include how to pronounce each cheese, where they are produced, wine or beer pairings and an interactive cheese plate generator.
For access to recipes, such as the Pineapple and Comte skewers (https://vimeo.com/96130725), secrets, and videos, connect with Cheeses of Europe on Facebook, Twitter, Instagram, and online at cheesesofeurope.com or through the app.
About the Cheeses of Europe
The Cheeses of Europe Marketing Campaign, orchestrated by CNIEL (The French Dairy Inter-Branch Organization) and funded in part by the European Union, was designed to create awareness for the variety of European cheeses available in the US market and to suggest ways that American consumers can incorporate those cheeses into their diets, recipes and lifestyles. The campaign’s goal is to increase the appeal of European cheeses and strengthen their competitive position in the growing specialty cheese category.
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THE CONTENT OF THIS ADVERTISEMENT REPRESENTS THE AUTHOR’S POINT OF VIEW ONLY AND IS THE SOLE RESPONSIBILITY OF THE AUTHOR. THE EUROPEAN COMMISSION IS NOT RESPONSIBLE FOR ANY USE THAT MAY BE MADE OF THE INFORMATION CONTAINED THEREIN.